Navigating the transitions of change
William Bridges focuses on transitions and the psychological changes that lie behind behind significant organisational change. He maintains that the situational changes are not as difficult for companies to make as the psychological transitions of the people impacted by the change. William Bridges' theory involves a three-phase process of: (1) Ending, Losing, Letting Go - helping people deal with their tangible and intangible losses and mentally prepare to move on (2) The Neutral Zone - critical psychological realignments and repatterning takes place. This is all about helping get people through it, and capitalising on all the confusion by encouraging them to be innovators